Various
2019 / 2020
Spark AR / Snapchat
AR / Snapchat / Spark AR
While Snapchat has pioneered the face/world lens usage on mobile devices and is still leading in some aspects, the launch of Spark AR on Facebook and especially Instagram brought some serious competition to the field.
There now are a variety of exciting applications for low-barrier social AR interactions on both platforms. Find some examples we created for our customers below.
Get in touch to get your own filter to promote your brand!
This face filter was created for the biggest german technology blog t3n. It transforms the users selfie-camera image into the clients visual identity with background replacement and color correction. There's also the added twist of the googly eyes activated by the mouth-open gesture.
This Snapchat game was comissioned by the fine people at Poplar for their client William Hill to promote the Tyson vs Fury box fight. We proposed a simple game where your mission is to block all the opponents incoming blows by using the raise eyebrows gesture. After the game ends you get feedback on your performance.
This is a good example for how a simple game mechanic can be used as a fun way to engage users to interact with a filter.
We created a face filter for the customer "Parfümerie Liebe" comissioned by our friends at F9. The filter gives the user a beauty mask with cucumber slices on the eyes. The cucumber slices swipe up when the user raises the eyebrows. After a short time, the user sees the result of the "Parfümerie Liebe" beauty mask.
We created a Grinch-themed face filter for the Einkaufsbahnhof Hannover shopping center for the 2019 Christmas season. The user sees what he or she would look like if he or she were a grinch. We took the Face Mesh from Spark AR and deformed it. This is how we got the face shape typical of the Grinch. Then there were the yellow eyes, the hair, a Christmas hat and of course snow.
